Perth Scorchers Continue Playful ‘School Report’ Series With Connolly’s Evaluation
Light-hearted player assessment post adds to cricket club's social media campaign
oyce Joyson is a sports, beauty, and lifestyle writer with over a year of experience creating engaging content. She holds a triple majors bachelor’s degree in History, Political Science, and Geography from IIS University and a Master’s in Mass Communication and Journalism from Kristu Jayanti College.
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Perth Scorchers have continued their light-hearted ‘school report’ social media series, posting yet another player evaluation. This time, they have posted the report card of Cooper Connolly with the caption “It ain’t parent teacher day yet.” The Big Bash League franchise has been entertaining fans with these mock academic assessments of their players over the past few days.
School Report Series Continues
The creative social media campaign has become a hit with followers, with the Perth Scorchers social media team crafting fictional school-style assessments for various team members. Each post mimics the format of an actual school report, complete with subject areas and teacher comments tailored to cricket skills and personalities. This particular post is part of an ongoing series that has featured several players already.
About The Perth Scorchers
The Perth Scorchers are one of the most successful franchises in the Big Bash League (BBL), Australia’s professional Twenty20 cricket competition. Representing the city of Perth in Western Australia, the Scorchers have built a reputation as a powerhouse in the tournament since its inception.
Founded in 2011, the Scorchers have won multiple BBL championships and consistently perform at the highest levels of the competition. They play their home games at Perth Stadium, which replaced the WACA Ground as their home venue in 2018. The team competes in the men’s Big Bash League and has a sister team, the Perth Scorchers Women, who compete in the Women’s Big Bash League.
The franchise is known for its orange playing kit and has developed a strong fan base in Western Australia and across the country. Their consistent performance and strong team culture have made them one of the benchmark franchises in the BBL.
Engaging Social Media Strategy
The Scorchers have also posted content like “guessing our players dome orders” and “Admins Final XI,” showing a consistent approach to creating engaging, behind-the-scenes content that gives fans a different perspective on the team and creates a sense of connection beyond match days.
The team’s social media admin even announced a holiday break with the message: “Admin is going on a holiday! Enjoy the prescheduled content. Back soon,” suggesting that this school report series might be part of their planned content schedule during the admin’s absence.
Building Fan Engagement Through Content
This school report series represents just one example of how sports teams are increasingly using creative content strategies to maintain fan engagement beyond game days. By humanizing their players through humorous content, the Scorchers are building deeper connections with their audience.
The timing of these posts is also strategic, coming during the off-season when cricket content is less frequent. By keeping fans entertained with lighthearted posts, the team maintains visibility and follower interest during periods when actual cricket action is limited.
The continuation of this series suggests it has been well-received by followers, with the team finding a successful formula that blends humor with player personalities in a format that resonates with their audience.
With the 2025-26 season on the horizon (as referenced in another recent post), this content strategy helps build anticipation and keeps the team relevant in fans’ minds during the cricket off-season.
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