Lucknow Super Giants Channel UP-Bihar Connection With Catchy ‘Hum Aaye Hain’ Post

The Lucknow Super Giants (LSG) have tapped into regional cultural resonance with their latest Instagram post featuring a reference to the iconic Bhojpuri song line “Hum aaye hain UP Bihar lootne” (We have come to loot UP Bihar). The franchise shared a post that cleverly plays on the popular catchphrase while showcasing their team spirit for IPL competitions.

Regional Connection Strengthens Fan Base

This social media approach appears strategic for the franchise that represents Uttar Pradesh in the Indian Premier League. By leveraging regional cultural references, LSG is strengthening its connection with its core fan base from the UP region while also engaging with cricket enthusiasts who appreciate the cultural nod.

The Lucknow Super Giants, owned by the RPSG Group (Sanjiv Goenka), entered the IPL as one of two new franchises in 2022, alongside Gujarat Titans. As the team approaches its fourth season in the league, building a strong regional identity remains crucial to establishing a loyal fan following.

LSG’s social media strategy balances performance highlights with fan engagement initiatives.

Building On Franchise History

According to their Wikipedia profile, the Lucknow franchise was purchased for ₹7,090 crore (US$855 million) by the RPSG Group in October 2021. The team plays its home matches at the Ekana Cricket Stadium in Lucknow, which has a capacity of 50,100 spectators.

While building on their competitive record, the team is simultaneously working to establish deeper connections with fans through culturally relevant social media content. The team has also been highlighting individual player performances.

Trivia

The team's strategy has been focused on a balanced approach between youth and experience, aiming for long-term success in the league.

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Joyce

 

oyce Joyson is a sports, beauty, and lifestyle writer with over a year of experience creating engaging content. She holds a triple majors bachelor’s degree in History, Political Science, and Geography from IIS University and a Master’s in Mass Communication and Journalism from Kristu Jayanti College.

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