Kolkata Knight Riders Launches Knight Club App With Exclusive Rewards For Fans
IPL franchise offers treasure trove of merchandise, tickets and experiences through new platform
Manjari is a lifestyle writer with over three years of experience creating content across beauty, wellness, and sports. She discovered her passion for writing during her school years and refined her skills during her post-graduation at Manipal University, where she gained expertise in research and writing.
Read full bio of Manjari Uppal
Image: Instagram
Kolkata Knight Riders (KKR) has announced the launch of its exclusive Knight Club App, inviting fans to redeem rewards as part of a new engagement initiative for their IPL 2025 campaign.
The franchise shared the news through their official Instagram account, encouraging followers to download the application immediately. “Your treasure is waiting, head to the Knight Club App now and redeem your rewards,” the post stated, directing fans to find the download link in their bio.
The accompanying image is a promotional graphic for the Knight Club App featuring the back of Varun Chakaravarthy clad in the iconic KKR purple and gold branding.
Exclusive Rewards Await KKR Fans
According to recent posts from the team’s social media accounts, the Knight Club App offers a variety of exclusive rewards for KKR supporters. In a previous post, the franchise revealed that fans can win official KKR merchandise by participating in activities within the app. “KKR merch chahiye? Toh khelna padega boss,” (Want KKR merchandise? Then you’ll have to play, boss) read the caption, indicating that users can earn rewards by selecting dream squads and engaging with interactive elements.
Beyond merchandise, the app also provides opportunities to win match tickets for home games at Eden Gardens. One of the more unique experiences on offer includes a ride in Kolkata’s iconic yellow taxi. “Sign up on the Knight Club App, win KKR home game tickets and a joyride through the City of Joy — Knight style,” the team announced in an earlier post.
Digital Innovation In Fan Engagement
The Knight Club App represents KKR’s latest effort to enhance digital engagement with supporters. By offering exclusive rewards, match tickets, and unique experiences, the franchise is embracing modern approaches to fan connection in the increasingly competitive IPL landscape.
This initiative follows similar digital engagement strategies implemented by other IPL franchises, reflecting the league’s evolution beyond just on-field action to creating year-round fan communities through digital platforms.
While the Kolkata Knight Riders’ journey in IPL 2025 has faced its share of challenges on the field, the unwavering enthusiasm of their loyal fanbase remains a beacon of hope. Supporters continue to rally behind the team, channeling their passion into excitement for exclusive merchandise and unique experiences offered through initiatives like the Knight Club App.
With the season still unfolding, fans hold onto the belief that their beloved Knights can rediscover their rhythm and turn the tide in the matches ahead, proving that in cricket-and fandom-every new innings brings a fresh chance to shine.
Trivia
Read full bio of Manjari Uppal
