Joburg Super Kings Rally Fans Around Faf Du Plessis Ahead Of New Season
T20 franchise engages supporters with interactive posts showcasing their star captain's prowess.
Srijita De is a sports, makeup and fashion enthusiast with passion for providing readers with latest updates in the field. Armed with a postgraduate degree in English and Literature from the University of Calcutta, she has honed her writing skills and developed an in-depth understanding of the beauty and fashion world at Stylecraze, and sports at Cricketsweep.
Read full bio of Srijita De
Image: Instagram
The Joburg Super Kings are building excitement for their upcoming campaign by putting the spotlight on their captain and star player Faf du Plessis. In a recent Instagram post, the franchise shared an action shot of du Plessis, asking fans for their opinions on the veteran South African cricketer.
Faf In The Spotlight
The post, captioned “All eyes on Faf! 👀 What’s your call, Superfans?” shows du Plessis in his Joburg Super Kings jersey, poised in his batting stance ready to face a delivery.
The franchise is clearly looking to leverage the popularity of their skipper, who remains one of the most recognizable and respected figures in T20 cricket globally, as they prepare for upcoming competitions.
Team’s Social Media Strategy
This post is part of a wider social media campaign by the Joburg Super Kings to maintain fan engagement during the off-season. Recent posts from the franchise have showcased various team members and moments from previous tournaments.
Just days before the Faf du Plessis feature, the team shared a post highlighted “Superfans x Super Kings vibes!” showing the connection between the team and its supporters.
The franchise has been consistent in using their established hashtags across posts, creating a cohesive brand identity on social platforms.
Player Features And Behind-The-Scene Content
The team’s social media strategy also includes highlighting individual players. They recently featured bowler Wihan Lubbe in a post captioned “Caught in the moment, Wihan style! 😎✈️” and another mysterious post asking fans to “unmask the bowler” with only partial imagery shown.
Behind-the-scene content has also been prominent, with posts showing Matheesha Pathirana’s artistic side with the caption “Pathirana paints where his heart plays!” and another featuring players enjoying golf with “Tee time turns into teaching time!”
The team has also showcased the personal side of cricket with content featuring players Sibonelo “Sibz” Makhanya and Lizaad Williams enjoying a meal together, captioned “From matchdays to mealtimes! 🍴 Sibz & Liz keep it super!”
The Joburg Super Kings Story
The Joburg Super Kings are a relatively new franchise in the South African cricketing landscape. The South African cricket franchise team competes in SA20, the Twenty20 cricket league in South Africa, and is based in Johannesburg, Gauteng.
What makes them particularly notable is their connection to one of cricket’s most successful franchises – they are owned by Chennai Super Kings Sports Limited, the same group that owns the Chennai Super Kings team in the Indian Premier League. This connection is reflected in their team colors, branding, and even some of their player selections.
Faf du Plessis, who previously had a long association with Chennai Super Kings in the IPL, was a natural choice to lead the Joburg franchise, providing continuity and familiarity for fans of both teams.
The Captain’s Importance
Du Plessis remains one of South Africa’s most accomplished cricketers, having captained the national team across formats before focusing primarily on T20 leagues around the world. His leadership, batting prowess, and experience make him a centerpiece of the Joburg Super Kings’ setup.
By making him the focus of their social media engagement, the franchise is not only building on his popularity but also emphasizing the importance of leadership as they prepare for future competitions.
As the SA20 league continues to establish itself in the crowded global T20 market, franchises like the Joburg Super Kings are working to build loyal fanbases through consistent branding and star player engagement – with Faf du Plessis clearly positioned as their marquee attraction.
Read full bio of Srijita De
