Shreyas Iyer Celebrates Dream11’s 35 Crorepati Milestone
Dream11’s ad campaign featuring Indian batsman energizes fans to build winning teams today
Manjari is a lifestyle writer with over three years of experience creating content across beauty, wellness, and sports. She discovered her passion for writing during her school years and refined her skills during her post-graduation at Manipal University, where she gained expertise in research and writing.
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Image: Instagram
Campaign Overview
Dream11 has launched an ad campaign celebrating their “35 Crorepati” milestone, featuring cricketer Shreyas Iyer. In an Instagram post, Iyer encourages fans to build teams on Dream11 with the slogan “Jab 35 Crorepati banenge, toh celebration toh banta hai” (When you become a 35 Crorepati, celebration is a must).
The campaign’s call to action is straightforward: “Abhi Dream11 par apni team banao aur winners mein apni jagah banao!” (Create your team on Dream11 now and secure your place among winners).
Shreyas Iyer’s Involvement
Shreyas Iyer, known for his composed batting style and leadership qualities, brings authenticity to the campaign. His Instagram presence (@shreyasiyer96) showcases a blend of athletic performance and digital engagement, making him relatable to both dedicated cricket fans and casual followers. Previous collaborations with Punjab Kings IPL and Nike have established his credibility as a brand ambassador.
Digital Marketing Strategy
The campaign represents the evolution of sports marketing in the digital era, where fantasy sports platforms leverage athlete influence to create aspirational content. Dream11’s strategy transforms traditional advertisements into interactive, community-driven initiatives that connect sporting passion with personal ambition.
The vibrant visuals feature dynamic graphics and colors symbolizing victory and celebration, emphasizing that every achievement deserves recognition. The campaign taps into India’s aspirational culture with the message that passion is the first step toward success both in sports and life.
Community Building
Dream11 positions itself as more than a gaming platform—it’s a community where participants support each other in pursuing excellence. The campaign invites users into a space where ambition meets opportunity, with the underlying message that dreams are achievable and worth celebrating together.
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